{"id":3155,"date":"2025-10-31T17:08:46","date_gmt":"2025-10-31T17:08:46","guid":{"rendered":"https:\/\/weandcogroup.com\/zasady-pouzivani-cookies\/"},"modified":"2026-04-23T08:57:06","modified_gmt":"2026-04-23T08:57:06","slug":"zasady-pouzivani-cookies","status":"publish","type":"page","link":"https:\/\/weandcogroup.com\/cs\/zasady-pouzivani-cookies\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-1684bdcd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h1 class=\"wp-block-heading\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou to su\u0161enky?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V angli\u010dtin\u011b znamen\u00e1 term\u00edn &#8222;cookie&#8220; cookie, ale v oblasti prohl\u00ed\u017een\u00ed webu je &#8222;cookie&#8220; n\u011bco \u00fapln\u011b jin\u00e9ho. Kdy\u017e p\u0159istupujete na na\u0161e webov\u00e9 str\u00e1nky, mal\u00e9 mno\u017estv\u00ed textu je ulo\u017eeno ve va\u0161em prohl\u00ed\u017ee\u010di, co\u017e se naz\u00fdv\u00e1 &#8222;cookie&#8220;. Tento text obsahuje r\u016fzn\u00e9 informace o va\u0161em prohl\u00ed\u017een\u00ed, n\u00e1vyc\u00edch, preferenc\u00edch, \u00faprav\u00e1ch obsahu atd&#8230;  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed i jin\u00e9 technologie, kter\u00e9 funguj\u00ed podobn\u011b a tak\u00e9 slou\u017e\u00ed ke sb\u011bru dat o va\u0161\u00ed aktivit\u011b p\u0159i prohl\u00ed\u017een\u00ed. V\u0161echny tyto technologie budeme spole\u010dn\u011b naz\u00fdvat &#8222;cookies&#8220;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e konkr\u00e9tn\u00ed vyu\u017eit\u00ed t\u011bchto technologi\u00ed je pops\u00e1no v tomto dokumentu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K \u010demu se na tomto webu pou\u017e\u00edvaj\u00ed cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies jsou nezbytnou sou\u010d\u00e1st\u00ed fungov\u00e1n\u00ed webu. Hlavn\u00edm \u00fa\u010delem na\u0161ich cookies je zlep\u0161it v\u00e1\u0161 z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed. Nap\u0159\u00edklad si zapamatovat sv\u00e9 preference (jazyk, zem\u011b atd.) p\u0159i prohl\u00ed\u017een\u00ed a p\u0159i budouc\u00edch n\u00e1v\u0161t\u011bv\u00e1ch. Informace z\u00edskan\u00e9 v cookies n\u00e1m tak\u00e9 umo\u017e\u0148uj\u00ed vylep\u0161ovat web, p\u0159izp\u016fsobit ho va\u0161im z\u00e1jm\u016fm jako u\u017eivatele, urychlit vyhled\u00e1v\u00e1n\u00ed atd.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V ur\u010dit\u00fdch p\u0159\u00edpadech, pokud jsme z\u00edskali v\u00e1\u0161 p\u0159edchoz\u00ed informovan\u00fd souhlas, m\u016f\u017eeme pou\u017e\u00edt cookies k jin\u00fdm \u00fa\u010del\u016fm, nap\u0159\u00edklad k z\u00edsk\u00e1n\u00ed informac\u00ed, kter\u00e9 n\u00e1m umo\u017en\u00ed zobrazovat v\u00e1m reklamu na z\u00e1klad\u011b anal\u00fdzy va\u0161ich prohl\u00ed\u017eec\u00edch n\u00e1vyk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d se na tomto webu NEPOU\u017d\u00cdVAJ\u00cd cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies, kter\u00e9 pou\u017e\u00edv\u00e1me, neukl\u00e1daj\u00ed citliv\u00e9 osobn\u00ed identifika\u010dn\u00ed \u00fadaje, jako je va\u0161e jm\u00e9no, adresa, heslo apod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo pou\u017e\u00edv\u00e1 informace ulo\u017een\u00e9 v cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Informace ulo\u017een\u00e9 v cookies na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me v\u00fdhradn\u011b my, s v\u00fdjimkou t\u011bch, kter\u00e9 jsou n\u00ed\u017ee ozna\u010deny jako &#8222;cookies t\u0159et\u00edch stran&#8220;, kter\u00e9 pou\u017e\u00edvaj\u00ed a spravuj\u00ed extern\u00ed subjekty poskytuj\u00edc\u00ed slu\u017eby zlep\u0161uj\u00edc\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek. Nap\u0159\u00edklad statistiky, kter\u00e9 se sb\u00edraj\u00ed o po\u010dtu n\u00e1v\u0161t\u011bv, o obsahu, kter\u00fd se nejv\u00edce l\u00edb\u00ed, atd&#8230; obvykle je spravov\u00e1na pomoc\u00ed Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak m\u016f\u017eete zabr\u00e1nit pou\u017e\u00edv\u00e1n\u00ed cookies na tomto webu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se chcete vyhnout pou\u017e\u00edv\u00e1n\u00ed cookies, m\u016f\u017eete jejich pou\u017eit\u00ed ODM\u00cdTNOUT nebo NASTAVIT ty, kter\u00fdm se chcete vyhnout, a ty, kter\u00e9 povol\u00edte pou\u017e\u00edvat (v tomto dokumentu v\u00e1m poskytujeme podrobn\u00e9 informace o ka\u017ed\u00e9m typu cookie, jeho \u00fa\u010delu, p\u0159\u00edjemci, \u010dasovosti atd.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jste s nimi souhlasili, nebudeme v\u00e1s \u017e\u00e1dat znovu, pokud nesma\u017eete cookies na sv\u00e9m za\u0159\u00edzen\u00ed, jak je pops\u00e1no v n\u00e1sleduj\u00edc\u00ed sekci. Pokud chcete souhlas odvolat, budete muset cookies smazat a znovu nastavit. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak mohu vypnout a smazat pou\u017e\u00edv\u00e1n\u00ed cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li omezit, zablokovat nebo smazat cookies na tomto webu (a na str\u00e1nk\u00e1ch t\u0159et\u00edch stran) m\u016f\u017eete kdykoli zm\u011bnit nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de. V\u0161imn\u011bte si, \u017ee tato nastaven\u00ed jsou v ka\u017ed\u00e9m prohl\u00ed\u017ee\u010di odli\u0161n\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u00e1sleduj\u00edc\u00edch odkazech najdete instrukce, jak povolit nebo vypnout cookies v nejb\u011b\u017en\u011bj\u0161\u00edch prohl\u00ed\u017ee\u010d\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/support.mozilla.org\/es\/kb\/habilitar-y-deshabilitar-cookies-que-los-sitios-we\" target=\"_blank\" rel=\"noreferrer noopener\">Firefox<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Google Chrome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.microsoft.com\/es-es\/help\/17442\/windows-internet-explorer-delete-manage-cookies#ie=%22ie-10\" target=\"_blank\" rel=\"noreferrer noopener\">Internet Explorer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.microsoft.com\/es-es\/help\/4468242\/microsoft-edge-browsing-data-and-privacy\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Edge<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/support.apple.com\/kb\/HT1677?viewlocale=es_ES\" target=\"_blank\" rel=\"noreferrer noopener\">Safari<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 typy cookies se na t\u00e9to webov\u00e9 str\u00e1nce pou\u017e\u00edvaj\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka pou\u017e\u00edv\u00e1 sv\u00e9 vlastn\u00ed cookies. Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me n\u00e1sleduj\u00edc\u00ed: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PODLE SUBJEKTU, KTER\u00dd JEJ SPRAVUJE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Su\u0161enky prvn\u00ed strany:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o ty, kter\u00e9 jsou odes\u00edl\u00e1ny u\u017eivatelsk\u00e9mu termin\u00e1lov\u00e9mu za\u0159\u00edzen\u00ed z po\u010d\u00edta\u010de nebo dom\u00e9ny spravovan\u00e9 samotn\u00fdm vydavatelem a z nich\u017e je poskytov\u00e1na po\u017eadovan\u00e1 slu\u017eba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cookies t\u0159et\u00edch stran:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to ty, kter\u00e9 jsou odes\u00edl\u00e1ny u\u017eivatelsk\u00e9mu termin\u00e1lov\u00e9mu za\u0159\u00edzen\u00ed z po\u010d\u00edta\u010de nebo dom\u00e9ny, kterou nespravuje vydavatel, ale jin\u00e1 entita, kter\u00e1 zpracov\u00e1v\u00e1 data z\u00edskan\u00e1 prost\u0159ednictv\u00edm cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jsou cookies poskytov\u00e1ny z po\u010d\u00edta\u010de nebo dom\u00e9ny spravovan\u00e9 samotn\u00fdm vydavatelem, ale informace shrom\u00e1\u017ed\u011bn\u00e9 prost\u0159ednictv\u00edm nich jsou spravov\u00e1ny t\u0159et\u00ed stranou, nelze je pova\u017eovat za cookies prvn\u00ed strany, pokud je tato t\u0159et\u00ed strana pou\u017e\u00edv\u00e1 pro sv\u00e9 vlastn\u00ed \u00fa\u010dely (nap\u0159\u00edklad ke zlep\u0161en\u00ed poskytovan\u00fdch slu\u017eeb nebo poskytov\u00e1n\u00ed reklamn\u00edch slu\u017eeb ve prosp\u011bch jin\u00fdch subjekt\u016f).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PODLE SV\u00c9HO \u00da\u010cELU<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technick\u00e9 cookies:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to ty nezbytn\u00e9 pro navigaci a spr\u00e1vn\u00e9 fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, jako je kontrola provozu a datov\u00e9 komunikace, identifikace relace, p\u0159\u00edstup k \u010d\u00e1stem s omezen\u00fdm p\u0159\u00edstupem, \u017e\u00e1dost o registraci nebo \u00fa\u010dast na akci, po\u010d\u00edt\u00e1n\u00ed n\u00e1v\u0161t\u011bv za \u00fa\u010delem fakturace za licence softwaru, se kter\u00fdm webov\u00e1 slu\u017eba spolupracuje,  Pou\u017e\u00edvejte bezpe\u010dnostn\u00ed prvky p\u0159i prohl\u00ed\u017een\u00ed, ukl\u00e1dejte obsah pro \u0161\u00ed\u0159en\u00ed vide\u00ed nebo zvuku, povolujte dynamick\u00fd obsah (nap\u0159\u00edklad animaci na\u010d\u00edt\u00e1n\u00ed textu nebo obr\u00e1zku) nebo sd\u00edlejte obsah p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analytick\u00e9 cookies:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Umo\u017e\u0148uj\u00ed kvantifikovat po\u010det u\u017eivatel\u016f a t\u00edm m\u011b\u0159it a statisticky analyzovat pou\u017e\u00edv\u00e1n\u00ed webu u\u017eivateli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cookies pro preference nebo personalizaci:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to ty, kter\u00e9 umo\u017e\u0148uj\u00ed zapamatovat si informace, aby u\u017eivatel mohl ke slu\u017eb\u011b p\u0159istupovat s ur\u010dit\u00fdmi charakteristikami, kter\u00e9 mohou odli\u0161it jeho zku\u0161enost od ostatn\u00edch u\u017eivatel\u016f, nap\u0159\u00edklad jazyk, po\u010det v\u00fdsledk\u016f zobrazen\u00fdch p\u0159i vyhled\u00e1v\u00e1n\u00ed, vzhled nebo obsah slu\u017eby v z\u00e1vislosti na typu prohl\u00ed\u017ee\u010de, p\u0159es kter\u00fd u\u017eivatel slu\u017ebu p\u0159istupuje, nebo na regionu, odkud je slu\u017eba vyu\u017e\u00edv\u00e1na,  atd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V Z\u00c1VISLOSTI NA D\u00c9LCE DOBY Z\u016eST\u00c1VAJ\u00cd AKTIVOVAN\u00c9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Session cookies:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to ty, kter\u00e9 jsou navr\u017eeny k sb\u011bru a ukl\u00e1d\u00e1n\u00ed dat, zat\u00edmco u\u017eivatel nav\u0161t\u011bvuje webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obvykle se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed informac\u00ed, kter\u00e9 maj\u00ed z\u00e1jem uchov\u00e1vat pouze pro poskytov\u00e1n\u00ed slu\u017eby po\u017eadovan\u00e9 u\u017eivatelem p\u0159i jedn\u00e9 p\u0159\u00edle\u017eitosti (nap\u0159\u00edklad seznam zakoupen\u00fdch produkt\u016f) a na konci relace zmiz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trval\u00e9 cookies:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o data, kde jsou data st\u00e1le ulo\u017eena na termin\u00e1lu a mohou b\u00fdt p\u0159\u00edstupn\u00e1 a zpracov\u00e1v\u00e1na po dobu definovanou osobou odpov\u011bdnou za cookie, kter\u00e1 m\u016f\u017ee trvat od n\u011bkolika minut a\u017e po n\u011bkolik let. V tomto ohledu by m\u011blo b\u00fdt provedeno konkr\u00e9tn\u00ed posouzen\u00ed, zda je pou\u017e\u00edv\u00e1n\u00ed trval\u00fdch cookies nezbytn\u00e9, proto\u017ee riziko pro soukrom\u00ed by mohlo b\u00fdt sn\u00ed\u017eeno pou\u017e\u00edv\u00e1n\u00edm session cookies. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b, pokud jsou nainstalov\u00e1ny trval\u00e9 cookies, doporu\u010duje se zkr\u00e1tit jejich \u010dasovou dobu na minimum pot\u0159ebn\u00e9 s ohledem na \u00fa\u010del jejich pou\u017eit\u00ed. Za t\u00edmto \u00fa\u010delem stanovisko 4\/2012 k WP29 uvedlo, \u017ee aby byla cookie osvobozena od povinnosti informovan\u00e9ho souhlasu, mus\u00ed jej\u00ed vypr\u0161en\u00ed souviset s jej\u00edm \u00fa\u010delem. Z tohoto d\u016fvodu jsou session cookies mnohem \u010dast\u011bji pova\u017eov\u00e1ny za vyjmut\u00e9 ne\u017e trval\u00e9 cookies.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podrobnosti o cookies pou\u017e\u00edvan\u00fdch na t\u00e9to webov\u00e9 str\u00e1nce:<\/strong><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies Co jsou to su\u0161enky? V angli\u010dtin\u011b znamen\u00e1 term\u00edn &#8222;cookie&#8220; cookie, ale v oblasti prohl\u00ed\u017een\u00ed webu je &#8222;cookie&#8220; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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